23 March 2010


So remote is it here that I only heard of Superdry last Christmas during our stay in London. Whilst we did quite a bit of shopping we somehow missed this one completely (I was too distracted by Anthropologie and Topshop not to mention my frantic search for a pair of Bailey Button Uggs - so over them now) until that is, we came to Gatwick. There, in the departure hall, quietly humming away, was Superdry. Looking like some Japanese interpretation of Abercrombie and Fitch when in fact it's 100% British. We all had a browse and got our plastic out one last time before boarding the plane and heading back to our well-known retail-free safety-zone (Ticino). I came away with their cute lumber twill shirt in rodeo blue and today I'm working the look for the first time, celebrating the arrival of spring. The website doesn't do the clothes any justice in fact I suggest you skip the site and go straight to their  blog which is so much better. Check it out.

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