12 January 2010

rado



I know what you'll say... "living in Switzerland is just one great big excuse for writing about watches" and although you're not entirely wrong, there are other things that can set ones pulse racing round these parts, apart from a good watch. I'll write about those another time however.
In the meantime, I will rant on about a few watches that have become increasingly hard to ignore, they are hypnotising in their beauty.  So reminiscent of the 80's but so much better now, in 2010. RADO's r5.5 award winning collection designed by British design God Jasper Morrison marks the company's third phase of a very successful cooperation with the designer. Morrison's approach of giving minimalist design a unique character goes hand in hand with Rado's aesthetic concept.  Rado watches are not for everyone, all that monochrome can get a bit hard to live with, but they are deserving of their iconic status, for their design consistency if nothing else. They've never been my cup of tea, I must admit, but this is different. I want one of these. The watches are unmistakeably Rado but Jasper Morrison's touch has given them a powerful contemporary edge and also a bit of sex appeal which always helps, doesn't it?
Read up on Rado's commendable efforts in promoting young designers here and check out radostar.com, an exciting social networking platform launched at the Salone del Mobile 2009 by the brand; it is conceptualised and produced purely with international design students in mind. How cool.
For all you Rado die-hards there's also an iPhone App... Get it, go on, you know you want to.

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